If you are a real estate agent, you may want to find ways to make your online listing stand out. Since more agents are choosing to market their properties on the web, you should make sure that your listing has maximum exposure. Here are five ways to make your real estate listings stand out on the Internet.
1. Create a user-friendly layout
When looking to market a property on the Internet, you want to make sure the layout is easy to follow for the potential buyer. According to Just Listed, many consumers will leave a website if they find that the structure is confusing or the information is not organized well on the page.
Instead of large paragraphs describing the property, break up the description into small sections or bullet points, which can be easier to peruse. You also should place important information toward the top of the page, so that the potential buyer sees this first. You may also want to create clear, informative titles and headlines to encourage the buyer to click on the listing.
2. Take clear pictures
For the most part, most listings should include several pictures of the house. Remember to take clear, accurate pictures of all the rooms and the exterior of the house. Most buyers look at the photos first before even reading the description, so you want to make sure that the pictures reflect the ambiance in the house. Here are useful real estate photography tips.
In many instances, buyers are attracted to not only the house but also the lifestyle created by certain items in the house. Per Trulia, you should make sure to stage the house appropriately with quality furniture. Also, you may want to hire a professional photographer who can produce high quality pictures.
3. Include accurate descriptions
After perusing the pictures, many buyers will focus on the descriptions. Make sure to add accurate information within the listing so that the buyer is clear about the specifics of the property. You should also want to include keywords in your listing that are search engine friendly.
4. Utilize social media
Most real estate agents utilize social media to market their properties. If you are looking to gain more traffic to your listing, you may want to post a link on your Twitter or Facebook accounts. You can also post important pictures on Instagram and other sites. In addition, you can also post important general information, such as if a listing has decreased in price or your contact information.
5. Include a video tour of the property
If you have a camera phone, then you may want to provide the potential buyer with a virtual tour. A video can allow the individual an alternate view of the house and can accurately show how everything flows. Videos are usually easy to upload on most sites and can really enhance your listing. Click here for a great tutorial on how to shoot a real estate video.
There are many ways that you can make your listing stand out online. If you want to attract a maximum number of visitors and sell properties quickly, then put these five tips to good use.