Tag Archive real estate


Realtor Tips for Marketing Automation

Reaching a huge consumer base is the priority of every profit-oriented entrepreneur. Similarly, realtors work hard to reach many people and seal many deals. But, how do you reach home sellers and buyers who have chosen the internet as their preferred means of meeting a realtor? Many home buyers especially millennials would like to do research and compare different homes on the internet before meeting the realtor or seeing the home physically. With that said, realtors need to enter marketing automation to enable them to reach the clients who choose the internet as their preferred means. Below are essential tips for marketing automation.

Schedule Your Social Media

Many realtors have little social media engagement. As a realtor, you are likely to be a victim of this sector-wide problem. One common mistake that realtors make is thinking that marketing automation is all about emails. You should understand that marketing automation involves all the activities that can be automated including social media. Ensure that you are consistent and have relevant content. Scheduling your posts will let social media do marketing while you are busy showing houses.

Divide Your Audience

Your audience doesn’t require a similar message all the time. Remember, you are accommodating both home buyers and sellers who are in need for realtors. Ensure that you segment your audience into homogeneous groups according to their needs. With segmentation, you can easily send special messages to each cluster.

Send Strategic and Automated Messages

Strategy and timeliness of your message are essential. The frequency of posting on social media determines audience engagement. Posing at least four times will increase your presence in social media. When you prefer mailing your clients, avoid sending many messages. Sending an overload emails will spam your customers’ inbox. Sending once in a week is advisable. Most real estate professionals leave their client interactions to an automated real estate marketing software like that provided by OutboundEngine.


Remain Relevant

The goal of marketing automation is to sell your name to gain more clients. This goal can be established through selling real estate services as well as establishing your name as a reliable and relevant resource in the real estate industry. Ensure that your posts or emails have an important message for your clients. Giving your customers ideas on home buying and selling skills, updates on new properties will generate many clients interest in you, rather than praising your qualifications and services.

Maintain Your Goodwill

In the quest to become relevant in the industry, many real estate agents end up being considered as spam senders. Sending messages that will be reported as spam or automatically filtered is easy, and many realtors don’t know how to avoid that. Make sure you comply with CAN-SPAM law. Your email content should strictly cover whatever you have specified in the headline.

Factor In Mobile Clients

Your potential clients might be doing their research online meaning that they are using smartphones, tablets, or laptops. To reach this group, ensure you send emails with this category in mind. Messages should be visual and short.

Remember Your Existing Clients

In your pursuit for more customers, don’t forget the clients you already have. Marketing automation can be leveraged to reach both existing and new customers. Real estate business depends mostly on referrals, and thus it is essential to maintain your existing clients.


5 Ways to Make Your Listings Stand Out

If you are a real estate agent, you may want to find ways to make your online listing stand out. Since more agents are choosing to market their properties on the web, you should make sure that your listing has maximum exposure. Here are five ways to make your real estate listings stand out on the Internet.

1. Create a user-friendly layout

When looking to market a property on the Internet, you want to make sure the layout is easy to follow for the potential buyer. According to Just Listed, many consumers will leave a website if they find that the structure is confusing or the information is not organized well on the page.

Instead of large paragraphs describing the property, break up the description into small sections or bullet points, which can be easier to peruse. You also should place important information toward the top of the page, so that the potential buyer sees this first. You may also want to create clear, informative titles and headlines to encourage the buyer to click on the listing.

2. Take clear pictures

For the most part, most listings should include several pictures of the house. Remember to take clear, accurate pictures of all the rooms and the exterior of the house. Most buyers look at the photos first before even reading the description, so you want to make sure that the pictures reflect the ambiance in the house. Here are useful real estate photography tips.

Be sure your listings include lots of high-quality pictures that display the highlights of the property.

In many instances, buyers are attracted to not only the house but also the lifestyle created by certain items in the house. Per Trulia, you should make sure to stage the house appropriately with quality furniture. Also, you may want to hire a professional photographer who can produce high quality pictures.

3. Include accurate descriptions

After perusing the pictures, many buyers will focus on the descriptions. Make sure to add accurate information within the listing so that the buyer is clear about the specifics of the property. You should also want to include keywords in your listing that are search engine friendly.

4. Utilize social media

Social media is a great way to draw additional traffic to your online listings.

Most real estate agents utilize social media to market their properties. If you are looking to gain more traffic to your listing, you may want to post a link on your Twitter or Facebook accounts. You can also post important pictures on Instagram and other sites. In addition, you can also post important general information, such as if a listing has decreased in price or your contact information.

5. Include a video tour of the property

If you have a camera phone, then you may want to provide the potential buyer with a virtual tour. A video can allow the individual an alternate view of the house and can accurately show how everything flows. Videos are usually easy to upload on most sites and can really enhance your listing. Click here for a great tutorial on how to shoot a real estate video.

There are many ways that you can make your listing stand out online. If you want to attract a maximum number of visitors and sell properties quickly, then put these five tips to good use.


9 Digital Marketing Tips Every Realtor Should Know

Competition is always fierce among realtors in local markets, regardless of the size of the community they serve. Real estate agents always find themselves fighting for clients. The best way to get ahead of your local competition is to implement a comprehensive online marketing strategy. Use the following tips courtesy of the digital marketing gurus at Moonraker SEO Marketing to help get you started:

1. Add Social Media Sharing to your Property Pages

While social media icons are standard on most website home pages, placing icons on individual property subpages can drastically increase traffic to your site. Browsers can share individual listings on social media which will give you more exposure to prospective buyers.

2. Personalize your Content

Content that you write for your website and for online marketing purposes should be personalized. Each piece should be directed towards local buyers in your community instead of the general American public.

3. Hire an SEO Agency

If you don’t have the time or energy to spend on SEO, hire an SEO agency like Moonraker (also find on Facebook and Tumblr) . SEO agencies have the expertise and staffing necessary to help make your real estate business succeed. Many agencies even specialize in promoting real estate websites.

Adding content to your site is a great way to start ranking for terms that will drive more web traffic.

Adding content to your site is a great way to start ranking for terms that will drive more web traffic.

4. Make your Website Mobile-Friendly

Most Americans browse the Internet on their smartphones. Real estate agents who haven’t made their websites mobile responsive are missing out on a significant number of customers.

5. Consistent Email Marketing

Building an email list and sending monthly newsletters can help clients remember who you are and what type of service you provide. While they won’t need to purchase or sell a home that often, they’ll know who to turn to when the time comes.

6. Use Pay-Per-Click Campaigns

Pay-per-click campaigns are a great way for local businesses to come out on top. Google’s Adwords program is the most widely used PPC program, and local businesses notice a faster return on their investment when they run ads on these platforms.

7. Optimize your Site for Local Marketing

Make sure your website is optimized for local marketing. This means your address and contact information should be listed on every page and your written content should speak about something relevant to your community.

Social media marketing is a great way to solicit additional interest in your property listings.

Social media marketing is a great way to solicit additional interest in your property listings.

8. Dip into Social Media Paid Advertising

Like Google Adwords, social media websites like Facebook and Twitter offer advertising that can be targeted to geographic locations. Use social media advertising to efficiently advertise your services to people in your community.

9. Publish Reviews from Customers

Positive reviews from previous customers can greatly help your chances of winning new business. Every time you help a client buy or sell a home, ask for a review and publish it on your website, review websites and on your social media profiles.


Dos and Don’ts of Putting a Real Estate Listing on Zillow

If you are a real estate agent, chances are you’re putting your listings online. After all, not every potential buyer is going to be in the area and many people shop online for just about everything now anyway. So how can you, as a real estate agent, best use Zillow to your advantage to sell properties? Here are some dos and don’ts you should keep in mind when getting started on or listing your next property on Zillow.

Things You Should Do

Familiarize Yourself with Zillow

Play around with the site and seek outside information to learn how to use it and see if you can discover something new. Look at other successful listings and see if they have something yours lack. Be sure to take advantage of the resources Zillow puts out for their Zillow Premier Agent program, which offers courses, helpful articles and downloads, and event notifications.

Include Plenty Of Photographs

You probably know that including photographs with your listing is an absolute must. However, there are some tricks you should know about. For example, never take a photo of a home where it looks like the home is slanted – this could raise buyers’ concerns that there is something structurally wrong with the house or that it is precariously placed on an incline. Include plenty of photos (not just one or two) of your listing that show off the home, its selling features and the surrounding property in the best light.

Include lots of great, professional-quality pictures for each listing. You may even want to consider adding a video walk-through of the house or using a drone to capture aerial shots.

Include lots of great, professional-quality pictures for each listing. You may even want to consider adding a video walk-through of the house or using a drone to capture aerial shots.

Put The Best Thing About The House First

A key component of crafting a compelling real estate listing is capturing a buyer’s interest right off the bat, so put what is best or unique about the house front and center in your Zillow listing. What makes the house stand out from others in the neighboring area? What distinguishing, desirable features does it have?

Have Good Keywords

Come up with and utilize a good set of keywords not only in your Zillow listing but everywhere else you list the house as well to make it easier to find for potential buyers.

Create An Agent Profile

If you don’t already have an agent profile, you need to fill one out. Anyone interested in the home’s listing is going to want to contact you, and an attractive, professional-looking profile will signal to them that you are a reliable professional they will want to do business with. Be sure to include a picture of yourself.

Things You Should Not Do

Make the Description Really Long

While it’s important to be thorough, don’t use the Zillow description to write a novel. If the description is too long, people simply will think it’s too much effort and not read it. Stick to the basics and the best selling points about the property, and leave it at that.

Make sure your listing adequately describes the property and answers basic questions, without overwhelming the reader or writing a novel.

Make sure your listing adequately describes the property and answers basic questions, without overwhelming the reader or writing a novel.

Have A Massive Wall of Text

Similar to the above tip, separate the description up into paragraphs or even bullet points. This will make it appear more attractive and easier to read for potential buyers and get your main points across quickly.

Neglect The Basics

Fill out as much information about the property as you can for maximum appeal, and don’t accidentally leave something important out, such as the number of rooms the house has, when it was built, etc.

Like any resource, Zillow takes some time to learn but it’s worth it, being one of the premier real estate listing websites in America. Follow these tips and you’ll be able to come up with a winning listing.