Reaching a huge consumer base is the priority of every profit-oriented entrepreneur. Similarly, realtors work hard to reach many people and seal many deals. But, how do you reach home sellers and buyers who have chosen the internet as their preferred means of meeting a realtor? Many home buyers especially millennials would like to do research and compare different homes on the internet before meeting the realtor or seeing the home physically. With that said, realtors need to enter marketing automation to enable them to reach the clients who choose the internet as their preferred means. Below are essential tips for marketing automation.
Many realtors have little social media engagement. As a realtor, you are likely to be a victim of this sector-wide problem. One common mistake that realtors make is thinking that marketing automation is all about emails. You should understand that marketing automation involves all the activities that can be automated including social media. Ensure that you are consistent and have relevant content. Scheduling your posts will let social media do marketing while you are busy showing houses.
Your audience doesn’t require a similar message all the time. Remember, you are accommodating both home buyers and sellers who are in need for realtors. Ensure that you segment your audience into homogeneous groups according to their needs. With segmentation, you can easily send special messages to each cluster.
Strategy and timeliness of your message are essential. The frequency of posting on social media determines audience engagement. Posing at least four times will increase your presence in social media. When you prefer mailing your clients, avoid sending many messages. Sending an overload emails will spam your customers’ inbox. Sending once in a week is advisable. Most real estate professionals leave their client interactions to an automated real estate marketing software like that provided by OutboundEngine.
The goal of marketing automation is to sell your name to gain more clients. This goal can be established through selling real estate services as well as establishing your name as a reliable and relevant resource in the real estate industry. Ensure that your posts or emails have an important message for your clients. Giving your customers ideas on home buying and selling skills, updates on new properties will generate many clients interest in you, rather than praising your qualifications and services.
In the quest to become relevant in the industry, many real estate agents end up being considered as spam senders. Sending messages that will be reported as spam or automatically filtered is easy, and many realtors don’t know how to avoid that. Make sure you comply with CAN-SPAM law. Your email content should strictly cover whatever you have specified in the headline.
Your potential clients might be doing their research online meaning that they are using smartphones, tablets, or laptops. To reach this group, ensure you send emails with this category in mind. Messages should be visual and short.
In your pursuit for more customers, don’t forget the clients you already have. Marketing automation can be leveraged to reach both existing and new customers. Real estate business depends mostly on referrals, and thus it is essential to maintain your existing clients.
If you are a real estate agent, chances are you’re putting your listings online. After all, not every potential buyer is going to be in the area and many people shop online for just about everything now anyway. So how can you, as a real estate agent, best use Zillow to your advantage to sell properties? Here are some dos and don’ts you should keep in mind when getting started on or listing your next property on Zillow.
Play around with the site and seek outside information to learn how to use it and see if you can discover something new. Look at other successful listings and see if they have something yours lack. Be sure to take advantage of the resources Zillow puts out for their Zillow Premier Agent program, which offers courses, helpful articles and downloads, and event notifications.
You probably know that including photographs with your listing is an absolute must. However, there are some tricks you should know about. For example, never take a photo of a home where it looks like the home is slanted – this could raise buyers’ concerns that there is something structurally wrong with the house or that it is precariously placed on an incline. Include plenty of photos (not just one or two) of your listing that show off the home, its selling features and the surrounding property in the best light.
A key component of crafting a compelling real estate listing is capturing a buyer’s interest right off the bat, so put what is best or unique about the house front and center in your Zillow listing. What makes the house stand out from others in the neighboring area? What distinguishing, desirable features does it have?
Come up with and utilize a good set of keywords not only in your Zillow listing but everywhere else you list the house as well to make it easier to find for potential buyers.
If you don’t already have an agent profile, you need to fill one out. Anyone interested in the home’s listing is going to want to contact you, and an attractive, professional-looking profile will signal to them that you are a reliable professional they will want to do business with. Be sure to include a picture of yourself.
While it’s important to be thorough, don’t use the Zillow description to write a novel. If the description is too long, people simply will think it’s too much effort and not read it. Stick to the basics and the best selling points about the property, and leave it at that.
Similar to the above tip, separate the description up into paragraphs or even bullet points. This will make it appear more attractive and easier to read for potential buyers and get your main points across quickly.
Fill out as much information about the property as you can for maximum appeal, and don’t accidentally leave something important out, such as the number of rooms the house has, when it was built, etc.
Like any resource, Zillow takes some time to learn but it’s worth it, being one of the premier real estate listing websites in America. Follow these tips and you’ll be able to come up with a winning listing.