In this digital age, consumers are increasingly turning to the web to search for goods and services, and big ticket items, like residential real estate, are no exception. Now when home shopping, instead of calling a realtor to have them scrape the MLS for properties with the right specs, home buyers are now turning to one of several web-based tools to start their search. With a few keystrokes and clicks, the average consumer can browse hundreds of listings in their desired location, even getting virtual tours and estimates on mortgage costs. If they do opt to hire a real estate professional to buy or sell their home, clients often turn to Google to find the best realtors in their area. Same thing for finding home loans or figuring out DIY home repairs. The internet has given clients an unprecedented upper hand when it comes to making real estate decisions.
The Open House Project was started as a collaborative effort between technology professionals and active real estate agents as an industry wide initiative to launch real estate into the 21st century. Our blog is written to help real estate agents function and flourish in a time where digital media has changed the landscape of our profession. Blog topics cover everything from how to rank your site using SEO to the dos and don’ts of using sites like Zillow, Realtor.com and more. Let Open House Project help you grow your real estate practice using technology to your advantage!