Tag Archive realtors


9 Digital Marketing Tips Every Realtor Should Know

Competition is always fierce among realtors in local markets, regardless of the size of the community they serve. Real estate agents always find themselves fighting for clients. The best way to get ahead of your local competition is to implement a comprehensive online marketing strategy. Use the following tips courtesy of the digital marketing gurus at Moonraker SEO Marketing to help get you started:

1. Add Social Media Sharing to your Property Pages

While social media icons are standard on most website home pages, placing icons on individual property subpages can drastically increase traffic to your site. Browsers can share individual listings on social media which will give you more exposure to prospective buyers.

2. Personalize your Content

Content that you write for your website and for online marketing purposes should be personalized. Each piece should be directed towards local buyers in your community instead of the general American public.

3. Hire an SEO Agency

If you don’t have the time or energy to spend on SEO, hire an SEO agency like Moonraker (also find on Facebook and Tumblr) . SEO agencies have the expertise and staffing necessary to help make your real estate business succeed. Many agencies even specialize in promoting real estate websites.

Adding content to your site is a great way to start ranking for terms that will drive more web traffic.

Adding content to your site is a great way to start ranking for terms that will drive more web traffic.

4. Make your Website Mobile-Friendly

Most Americans browse the Internet on their smartphones. Real estate agents who haven’t made their websites mobile responsive are missing out on a significant number of customers.

5. Consistent Email Marketing

Building an email list and sending monthly newsletters can help clients remember who you are and what type of service you provide. While they won’t need to purchase or sell a home that often, they’ll know who to turn to when the time comes.

6. Use Pay-Per-Click Campaigns

Pay-per-click campaigns are a great way for local businesses to come out on top. Google’s Adwords program is the most widely used PPC program, and local businesses notice a faster return on their investment when they run ads on these platforms.

7. Optimize your Site for Local Marketing

Make sure your website is optimized for local marketing. This means your address and contact information should be listed on every page and your written content should speak about something relevant to your community.

Social media marketing is a great way to solicit additional interest in your property listings.

Social media marketing is a great way to solicit additional interest in your property listings.

8. Dip into Social Media Paid Advertising

Like Google Adwords, social media websites like Facebook and Twitter offer advertising that can be targeted to geographic locations. Use social media advertising to efficiently advertise your services to people in your community.

9. Publish Reviews from Customers

Positive reviews from previous customers can greatly help your chances of winning new business. Every time you help a client buy or sell a home, ask for a review and publish it on your website, review websites and on your social media profiles.


7 of the Best Apps for Realtors

In any profession, there are new technologies that can help you succeed and become the best in your industry. Mobile technology has become some of the most useful technology in our modern world. With the rise of mobile devices, you can utilize apps that will help you become the best professional you can be. As a realtor, there are many apps that will guide you to the top in your local market. Discovering these apps will help you take your career to the next level.

1. Instagram

While you might think Instagram is just an app for younger generations, it is one of the most effective forms of free advertising on the market today (you can also pay to advertise as well). Building a strong following on Instagram can give you a pool of potential clients that will be amazed by your new listings that keep showing up on your Instagram account. Make sure to take beautiful photos of your listings and choose the very best ones to post to your account. The more regularly you post, the more followers you are likely to get on this social network. For tips on integrating Instagram into your current marketing routine, read this great post from the NAR.

2. Zillow

Knowing your market inside and out is essential to being the best Realtor you can be. With the Zillow app, you can stay on top of the local listings in your area as well as the comps around your current listings. Zillow gets over 160 million monthly visitors, so adding your listings to the site is a great way to gain additional exposure!

Zillow is a great way to get exposure to over 160 million users a month.

Zillow is a great way to get exposure to over 160 million users a month.

3. Mint

As a Realtor, you are likely in control of your own budget. All the cost of advertising, traveling between properties, and other fees will rest on your shoulders, so it’s very important to budget your money wisely and have visibility over your spending. With the Mint app, you will be able to track right where your money is going. This will help you to maximize profits and have enough money saved for future investment in your career.

4. DocuSign

There are many documents that must be signed when dealing in real estate transactions. When you are looking to securely sign these documents digitally, DocuSign is a very helpful app. As the number one eSignature brand, DocuSign will help you to securely and efficiently take care of all your important real estate documents.

5. YouTube

High-quality videos are becoming more important in the real estate industry. With the advancement of technology, most of these videos can be shot right from your smartphone. By installing the YouTube app, you will be able to upload these videos right to your YouTube channel after filming them on your phone. The new ease of shooting and uploading videos to YouTube right from your phone will help you to gain more exposure for your listings on the largest video sharing site in the world.

Docusign makes it easier to keep an electronic log of all the documents you need signed.

Docusign makes it easier to keep an electronic log of all the documents you need signed.

6. Evernote Scannable

Despite the mounds of paperwork to complete for each client, it is impossible to be completely paperless as a Realtor. With Evernote Scannable, you can use your phone to digitally scan all your important documents. This will help you stay more organized and secure your important documents.

7. AM Open House

Open houses are one of the most effective forms of advertising in the real estate industry. To maximize the effectiveness of an open house, you must be able to gather information about potential buyers. AM Open House is an amazing app for this purpose. With a digital sign in sheet, social sharing capabilities, online property management, and much more, you will find that this app is one of the most effective in helping you succeed as a Realtor.

Thanks to Great Guys Moving Company for giving their input on the best real estate apps. This nationwide mover offers residential and commercial moving services including local moves, long distance moving, storage solutions, piano moving, and military DITY moves. If your clients are looking for good deals on moving companies, consider directing them to Great Guys. For additional advice on the cost of long distance moves, tips on moving with pets, and other moving resources, check out the Great Guys moving blog.